Simplicity, purity and sustainability are at the heart of everything YOKU does. They create personal care products with natural ingredients and aim to reduce single-use plastics.
Simple and Pure
YOKU is challenging the mainstream beauty industry by going back to basics. They work with minimal designs and essential ingredients and take a pared-down approach to everything they make. The result is premium products made with natural ingredients. All of their products are vegan, chemical and cruelty-free, and there are no palm oils, phthalates, sulfates, silicone, or parabens.
YOKU was founded with the intention of using ethically sourced materials and ingredients. They practice transparency and traceability, working carefully with local distributors to source their ingredients. There are no nasty secrets hidden within their products. They also make products that are made to last, reducing the number of single use plastics in the bathroom cabinet. They also use recycled and recyclable packaging and are working towards becoming a zero-carbon business.